Early June 1997.
Page Films.
Kyle, Victor, Kevin Feige, and director Zack gathered together for the fifth discussion before the release of the movie "The Purge".
"Guys, there are fewer than 10 days left until the release date of 'The Purge' on June 13th, so we have to hurry up with our secondary promotion," Kyle spoke first.
Victor and the other two immediately straightened their expressions.
Among them, director Zack Snyder attaches the most importance to it!
You know, his last movie, "Hard Candy", although it won a good reputation among niche movies, its box office in North America was not high. He is now holding his breath, counting on "The Purge" to make a comeback and shock those who underestimated him.
"Mr. Page, I have confidence in you. You speak, and the crew and I will fully cooperate with the promotion of the film." Director Zack Snyder said loudly.
Kyle nodded with satisfaction.
Taking his subordinates as an example, Zack Snyder has created a little problem for me.
He stated more than once in front of the crew and the media: "Kyle Page is currently the most outstanding young director in Hollywood and a genius in the field of production. What is most commendable is his talent as a screenwriter. To be frank, his scripts are enough to surpass many senior screenwriters. He is so humble and so warm. In short, I think Mr. Page is an extremely powerful filmmaker."
Damn it!
Kyle also said to Zack more than once: "You should be more low-key in the future. Even if you don't say these things, my talent cannot be concealed!"
Who knew that Zack really didn't mention it, and almost teased Kyle to death.
As a last resort, Kyle had to shamelessly appear on a TV show in person to let the American people get to know him better.
Is it easy for Kyle?
It's not easy!
Are you saying that Kyle is a proud and arrogant person who only cares about his reputation?
"Haha, I won't admit it!"
....
"Boss, the official website we built for the creative concept of 'The Purge' has been highly anticipated and well-received by many netizens since its launch two months ago. Currently, the number of participants has reached 30,000."
"At the same time, the series of publicity and promotion work we did in the early stages of this film under the name of the new work by the director of 'Hard Candy' has also received a lot of response from the public."
CEO Victor introduced the early promotional work for the film.
Kyle nodded and asked, "What plans do you have for the secondary promotion before our movie is released?"
Kyle couldn't help but take it seriously!
This year's North American summer season is one of the few that can be called a "death season" even if we look back over the past ten years.
A lot of blockbusters!
On May 23, the second film in the "Jurassic Park" series was released;
On June 6, "The Greatest Show" was released;
On June 15, "Hercules," starring Governor Arnold, was released;
On June 20, "Batman & Robin" and "My Best Friend's Wedding" starring Julia Roberts were released at the same time;
On June 27, "Face/Off," directed by John Woo and starring Cage, was released;
I have to say that in early May, when Kyle saw the list of movie releases provided by the theatre chain, he was shocked.
"It's a blockbuster movie!"
There is no need to say much about "Jurassic Park". The first film directed by Spielberg shocked the entire Hollywood as soon as it was released. Even the Hong Kong film industry, which was immersed in the dream of "Oriental Hollywood", was crushed by the dinosaurs from ancient times.
The reputation of "Jurassic Park 2" has declined seriously, but it is not something that anyone can challenge.
The North American box office was 230 million US dollars and the global box office exceeded 600 million.
Can you fight against these dinosaurs from ancient times with just your stubbornness?!
"Batman and Robin" is also a big IP movie, the kind that is famous all over the world.
Of course, it also faced a decline in reputation, and it was the worst-reputed film in the entire "Batman" series. It was also the film that caused Warner to make up its mind to shelve it. It was not until Nolan took over that the long-silent Batman returned to the public's attention.
But.
Batman's North American box office of over 100 million US dollars is not something that the low-budget movie "The Purge" produced by Page Pictures can compete with.
My Best Friend's Wedding ranked 9th in the 1997 North American box office, with a North American box office of $127 million;
"Eternal Love" ranked 15th in the 1997 North American box office rankings, with a North American box office of $101 million;
"Hercules", ranked 17th in the 1997 North American box office rankings, with a North American box office of $100 million;
"Face/Off" ranked 11th in the 1997 North American box office rankings, with a North American box office of $112 million;
Look at the directors and leading actors of these movies, Spielberg, Arnold Governor, Julia Roberts, Nicholas Cage, which one of them is not a Hollywood star?
Among the movies released in Hollywood in June 1997, none of them is easy to mess with.
"It's so hard for me!"
"It's too difficult!"
"I can't do this question!"
Take a look at the movies released in July, they are even more frustrating.
On July 2, Men in Black was released, grossing $250 million in North America and $580 million worldwide. It ranked second in the 1997 North American box office charts and is one of Will Smith's most iconic films.
A movie called "Men in Black" made Sony Columbia a lot of money!
The film's star, Will Smith, has joined the Hollywood club of $20 million pay.
None of the other movies released in July is easy to deal with.
"Air Force One" starring veteran Hollywood star Harrison Ford, "The Next Generation" produced by Miramax, "Contact" produced by Warner starring two-time Oscar winner Jodie Foster, "Kingsman: The Golden Circle" produced by Touchstone, and other films are all famous movies on the North American annual box office rankings in 1997.
The 1997 North American summer season was a landmark for Hollywood movies in the 1990s, and was the most blockbuster-filled and obvious summer season in the past decade.
This year's North American summer box office created a glorious era for Hollywood.
Of course, many Hollywood film companies also went bankrupt during this summer season. According to incomplete statistics, no less than 15 Hollywood film companies went bankrupt because of the 1997 summer season alone.
"This year's summer season is so damn cruel."
It's not that Kyle didn't think about dodging, that's right, he was just a coward.
But on second thought, Kyle felt a little unwilling.
There is no reason why I have to hide!
Although "The Purge" is not as famous as those well-known blockbusters, it is still quite famous in its own right. Moreover, the film's creative idea of free killing is outstanding, especially in 1997, an era when film creativity was lacking.
"Maybe I can give it a try."
Kyle began to jump up and down.
Victor and Kevin Feige also strongly advised Kyle to face the challenge.
Kevin Feige said: "We can't expect to dodge every time."
Victor said, "If we keep avoiding it, Page Pictures will always be looked down upon. This time, 'The Purge' is not bad. Even if the box office isn't as good as other films, I believe we won't lose money. If we manage it well, we can even make a fortune and completely establish Page Pictures' reputation."
Director Zack didn't say anything.
However, the look he gave Kyle at this moment was full of passion.
That's right, as a director, who would want to avoid other movies?
"Done!"
"We'll be tough this time!"
Kyle made the final decision. "Victor, contact Donna immediately and tell her to have UPN fully cooperate with the promotion of The Purge and promote the film on America's Got Talent."
Upon hearing this, everyone laughed out loud.
Amazing!
In America at this stage, is there any variety show more popular than "America's Got Talent"?
No!
There is no doubt that once "The Purge" is promoted on the talent show stage, it will definitely play a huge publicity role.
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