Ficool

Chapter 10 - Chapter 10: Sweat, Blood, and Brand

To scale IronSoul, Aarav learned everything:

How to build a Shopify store

How to source fabric from Karol Bagh

How to negotiate prices with Delhi manufacturers

How to shoot product photos on a budget using street walls and old DSLR cameras

He worked days at college, nights fulfilling orders. There were shipping errors, complaints, returns—but he never stopped.

One night, after packing 48 orders alone, he broke down. Not from failure—but from pride. The fat kid they laughed at was now employing two classmates part-time.

He wasn't rich. Yet. But he was building something real.

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