I could see his eyes narrow with interest. I was speaking his language now. Not the language of a desperate kid begging for a handout, but the language of a businessman offering a deal.
I moved to another page. "And this is our media footprint. Emma Hartley's blog has an average of five thousand readers per article. Our story has been mentioned in the Manchester Evening News twice. We're not just a football team; we're a local news story. We're a brand. A brand that you can acquire and integrate into the Moss Side Athletic brand for the cost of a few kits and a bit of pitch maintenance."
I slid another document across the table. It was a projection, a forecast of what my team could achieve if it was given the right platform. It showed projected league positions, projected cup runs, projected player development. It was ambitious, perhaps even audacious. But it was grounded in the cold, hard data of the system.
