The media that rushed over naturally weren't paid by Xiao Feng, but came autonomously to report.
Mainly because the advertisement at Chai Yanna's concert was so brilliantly done that it has become a sort of "gag".
So ever since then, whenever you open Chai Yanna's Weibo comments, nearly half of the hottest comments are followed by "Wind, Flower, Snow, Moon, New Year Opening" with a dog head emoji.
Even renowned figures who specialize in marketing wrote articles about the pros and cons of this method.
Chai Yanna's team held numerous large and small meetings regarding this event, and hired multiple groups of internet trolls, yet they couldn't suppress the heat.
However, Weibo comments can't be easily shut down, so they had to let netizens and fans play with the gag, pushing "Wind, Flower, Snow, Moon" to the top of the hot comments time and again.
