In fact, not everyone is optimistic about IKD, and many believe that IKD won't return safely.
After all, it's an instance full of demons, and encountering even one flying magical beast could cause a deadly crash.
Sheng Qinghong himself is actually afraid of crashes; he is not an awakener, and entering the instance is undoubtedly gambling with his life.
The marketing strategies proposed by Qian Qi weren't enough to make him risk it all, what truly made Sheng Qinghong decide to take a chance was Qian Qi's investment in IKD.
The amount was just enough to show an upward trend in IKD's slumped stocks, leading the public to believe IKD had come back to life, prompting them to buy stocks to try their luck.
It can be said that Qian Qi's Plan C, although hasty and a bit ridiculous, was so interconnected that it easily trapped the public into her designed path for spending money.
The most important thing is, she still has the most crucial step.