In the beginning, they targeted overseas Chinese as their main clients, but half an hour after placing ads on domestic social media, this "Celestial Path Sect World Cup" surprisingly made it to the trending list on its own.
No paid bots, no paid trending topics; it was simply pushed up by excited netizens.
Because it was just too eye-catching, and the Celestial Path Sect had a certain following domestically. Both domestic Daoists and ordinary people who enjoyed reading supernatural and strange tales represented a much larger group than overseas Chinese, making the ad performance much better.
By the time Lawrence Winters boarded the plane to meet with everyone, the download numbers for her sect's app had skyrocketed beyond measure.
Nick Zeller, who was deep in the mountains, just found out about it yesterday because Evan Stetford reached out to him to talk about the story behind the Celestial Path Sect World Cup.
