Chapter 265: President Pei Should Be Pretty Pleased to Know That Blood War Anthem: Enhanced Edition Has Gone Viral, Right?
The Blood War Anthem: Enhanced Edition was clearly something that got slipped into the lineup quietly—otherwise, how could it have already reached 350,000 installs right after launch?
Everyone looked at each other, their faces full of shock.
Just what kind of background does Director Lin have?!
Before, Director Lin said she could secure a featured spot on the Shenhua Mobile App Store, which was why she had everyone rework the game into a mobile version.
Back then, everyone thought it would just be some small, insignificant recommendation placement—or, at best, a one- or two-week feature on the homepage.
But now, it was obvious that they'd completely misunderstood!
Wang Xiaobin looked toward Director Lin's office and sighed sincerely.
"What kind of monsters are Tengda employees, seriously..."
Wang Xiaobin had worked at Shangyang Games for years and had always thought pretty highly of himself.
After all, in a small city like Jingzhou, one's perspective was limited.
He figured being the lead executive designer on a profitable web game project was already something to be proud of, right?
But ever since Tengda acquired Shangyang Games, Wang Xiaobin had lost count of how many times his worldview had been shattered.
They could casually throw five million yuan into development, casually spend millions hiring a Hong Kong celebrity for advertising, and casually secure prime featured spots on the Shenhua mobile store.
Things like that were beyond anything Wang Xiaobin could have ever imagined before.
There was really only one word for it: awesome.
. . .
Before long, player reviews started piling up on the game's detail page in the app store.
Meanwhile, discussions about the game began spreading through mobile and web game forums, as well as player group chats.
"Huh? Isn't this the game that Zhang Zuting talks about?"
"The mobile version of the game that Zhang Zuting made an ad for? Damn, and it's featured in such a prime spot! This company's loaded!"
"Makes sense though—with this kind of ad spend, it's still an old-school web game at its core, so it must make bank."
"Not necessarily. I heard this game doesn't even have microtransactions."
"A web game without microtransactions? You've got to be kidding me."
"Who knows? That's just what I heard. I didn't download it before because the mini-client was too big."
"Well, now you can just play the mobile version. Perfect for killing time on the commute."
Once Blood War Anthem: Enhanced Edition launched on the Shenhua Mobile App Store, its download count began to skyrocket!
On one hand, converting the game from a web client to a mobile app completely changed the market environment. On the other, months of ongoing advertising had built up tremendous buzz—and now, that momentum was finally exploding into real results.
Originally, Blood War Anthem: Enhanced Edition used a mini-client setup. Compared to traditional web games, it lacked the convenience of instant play; compared to traditional PC games, its graphics and controls were much weaker.
And coupled with its problematic monetization model, the limited player base simply couldn't sustain profitability.
So even though Blood War Anthem: Enhanced Edition had been heavily advertised on the web, the results were still underwhelming.
Because with the same amount of ad spend, the conversion rate for mini-client games was just too low.
For most web games, if a player accidentally clicked on an ad, the game page would open instantly—just a few clicks and they'd be playing.
If they happened to be bored, they might even stick around for a bit.
But Blood War Anthem: Enhanced Edition was completely different. If someone misclicked its ad, they'd be hit with a 370MB download prompt—and most people would just close the window immediately.
Now, though, being on a mobile platform changed everything.
At present, the most popular mobile games were still titles like Ghost General and Cute Three Kingdoms—traditional card-based games. The more complex, content-heavy mobile games were still in early stages of development.
In that context, Blood War Anthem: Enhanced Edition's graphics and gameplay were leaps and bounds ahead of nearly every other mobile game on the market.
It was like a veteran player who'd been getting crushed in the King-tier ranked matches suddenly dropping down to Bronze rank—and realizing there wasn't a single opponent around who could actually give them a fight.
Moreover, ever since the commercial starring Zhang Zuting went viral, many people already had a vague impression of the game in their minds.
So when they saw it appear in the app store, those who just happened to be looking for something new to play naturally became curious.
They couldn't help but think: "Are those ridiculous ad slogans actually true? What's this insanely hyped-up game really like?"
And once they actually downloaded it and went in to take a look—many players who had always held strong prejudices against this kind of game suddenly realized that this was nothing like what they'd imagined!
. . .
Afternoon.
Inside her office, Lin Wan stared at the surging numbers on the screen, her heart brimming with joy.
It looked like she'd made the right bet in converting it into a mobile game!
It hadn't even been half a day yet, so it was too early to see long-term trends—but one thing was clear. The mobile version of the Blood War Anthem: Enhanced Edition, which had originally been ranked seventh, had actually climbed up to sixth place!
That was an astonishing development.
When Blood War Anthem: Enhanced Edition first appeared at seventh place in the Shenhua App Store rankings, that number was artificial—a bit like buying a trending spot on Weibo.
However, the app store's ranking system worked quite differently from Weibo's.
If a game was artificially placed at seventh, it would stay there, no matter how its real data changed—it wouldn't drop lower.
But if its actual performance surpassed that, it could still rise higher!
At first, Lin Wan thought maybe the operations manager on Shenhua's side had simply tweaked the numbers again.
But the more she thought about it, the less sense that made.
Whether a game ranked first or seventh, both were visible to users; and with so many featured placements already, there was little reason for the staff to fake an extra rank up.
After mulling it over, Lin Wan decided to message her contact at the Shenhua Mobile App Store to ask about the ranking.
The reply came quickly.
"Director Lin, those are real numbers!"
"I couldn't believe it myself, but I just confirmed with the tech team—your game really broke into the top ten within a single day!"
"That's insane. I've managed the Shenhua Mobile App Store for years and seen a ton of hit mobile games, but I've never seen one surge like this!"
"I'm going to open up two more feature slots for it right now!"
Lin Wan could feel the excitement radiating through the screen.
Which, honestly, made sense.
President Yu had personally ordered that her little sister's game be given prime recommendation slots.
The app store manager wouldn't dare object aloud—but deep down, he'd probably been grumbling about it.
After all, featured placements mean money.
Not that the manager himself earned that money, but the traffic data affected performance metrics, which directly influenced his bonuses.
Giving Blood War Anthem: Enhanced Edition so many premium placements meant other games and apps were inevitably getting pushed out.
If the game's numbers turned out disappointing, the platform's overall performance would suffer—and he'd take the blame.
But now? With Blood War Anthem: Enhanced Edition exploding like this on day one, everything was completely different.
The manager was now practically eager to give it even more exposure to push its popularity to the absolute max!
Seeing his enthusiastic response, the weight on Lin Wan's chest finally lifted.
Wonderful!
All the setbacks and frustrations she'd endured since the early development of Blood War Anthem: Enhanced Edition—every struggle along the way—had suddenly melted away.
Lin Wan felt like she'd finally reached the moment of "the clouds parting to reveal the moon."
She hadn't let down President Pei's expectations—nor had she given up on her own dream.
Though she was still far from being a truly outstanding game producer, the success of the Blood War Anthem: Enhanced Edition mobile version was, without a doubt, a promising beginning!
Lin Wan's eyes grew slightly moist.
At this moment, the person she most wanted to thank was President Pei.
Before coming to Shangyang Games, she had never imagined that one day she could be the leader of a company, making critical decisions and leading a team to success.
It was President Pei who had believed in her completely, who had given her this rare and precious opportunity to prove herself.
It could be said that without his encouragement, there would be no success story of Blood War Anthem: Enhanced Edition today.
Just then, Lin Wan's phone vibrated on her desk.
When she picked it up and looked—it was a message from President Pei.
"You've worked hard lately. On the 20th, I'll treat the entire Shangyang Games staff to dinner—same place as usual."
Seeing that message, Lin Wan's spirits lifted immediately.
Could it be that President Pei already knew about the game's success?
No... that seemed unlikely.
The mobile port hadn't required much budget to begin with, and since President Pei had already delegated full authority to her to handle Blood War Anthem: Enhanced Edition's revision, he only needed to be informed if something truly unresolvable came up.
That was why Lin Wan hadn't reported the mobile version plan—she'd felt it was something she could handle on her own.
Could someone else have told him the good news?
That didn't seem very likely either—after all, there was no real incentive to do so.
Besides, President Pei was extremely busy these days, handling countless other affairs, and probably didn't have the time to keep such a close eye on Shangyang Games.
So, most likely, he didn't know yet.
This dinner invitation was probably just his way of rewarding the team's hard work—a little morale boost after months of struggle.
And that, in Lin Wan's eyes, made it all the more touching.
Any other boss, after seeing so much money spent without visible results, might have flown into a rage long ago.
But President Pei wasn't like that.
Not only did he refrain from blaming anyone, he was even treating everyone to dinner to keep their spirits high!
What a genuinely kind and inspiring leader.
Lin Wan immediately replied:
"Got it, President Pei!"
Even though he was always busy, President Pei had never stopped paying attention to Shangyang Games.
During the development of Blood War Anthem: Enhanced Edition, from the name itself to the gameplay design and marketing approach, he had contributed greatly at every step.
Now, Lin Wan couldn't help but smile at the thought—at that dinner, when she surprised President Pei with the news that Blood War Anthem: Enhanced Edition had finally come back from the dead and was now turning a profit, he would surely be delighted.
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