On May Day of 2016, Kuaishou officially launched the Small Yellow Car feature for selling goods.
The perfect combination of online traffic gateway and live interaction, coupled with the trust from fans brought by many professional hosts with strong personas, made the live selling feature module the hottest focus of the entire platform as soon as it was launched.
The Small Yellow Car feature can be considered a creative business concept. It's the feature Zhang Yang values the most—it seems like just a component, but in reality, it influences the entire platform's live ecosystem.
Many might scoff at this concept, thinking it's just adding a yellow car for random sales. Can this influence an entire platform?
Responsibly speaking, yes, it can!
To discuss this topic, let's start with the current situation of online live streaming platforms.
