Such high-cost live broadcast investment, any host other than Zhang Yang would find it hard to have such courage.
But Zhang Yang is different from the others.
Spending ten thousand yuan can gain thousands of fans; calculating the acquisition cost per fan, it's just over one yuan. At the startup stage of a new account, the cost for gaining fans is almost like getting them for free.
In the past life, after the rapid explosion period, authoritative personnel on mobile live streaming platforms made similar calculations of fan acquisition costs. For precise fans in the outdoor fishing vertical category, the acquisition cost per fan exceeded seven yuan.
Now on the Kuaishou live streaming platform, the first batch of live streaming permissions has just started testing. Simply put, at a time when there are few hosts and countless viewers hungry for entertainment.
Even if Zhang Yang doesn't spend money, fan growth will be very fast.