The promotional poster for "hello! Mr. Tree" is very simple, just a large area of red background, and then a lonely dead tree that occupies all the vision.
And there's nothing else in the copy except "MR. TREE."
This kind of promotion might not spark interest, but it certainly has a high level of sophistication, giving a sense of mysterious allure.
It causes people to overlook that Han Jie, this director, is completely unknown, and Qi Hao, this actor, actually doesn't have much influence in the international art film scene.
Before "hello! Mr. Tree" was Sofia Coppola's "Somewhere."
This little princess of the Coppola family chose a golden time slot, and by the time her movie activities ended, it was already past eight in the evening.
This time slot is actually not very good.
There weren't many passersby left around the red carpet to join in the fun.
The film festival has a dedicated premiere screening room with a red carpet laid out outside.
