When "Lost on Journey" surpassed one billion at the box office, Qi Hao didn't throw a celebration party.
This kind of thing is just for flaunting pretentiousness.
It has little effect on boosting box office sales, especially since there are no competitors at the same time to squeeze "Lost on Journey" out of the schedule, and some movies even chose to postpone their release.
Since there's no promotional benefit, why should Qi Hao bother?
He could celebrate after the movie finishes its run just the same.
What he lacks least now is pretentiousness.
Even "Film Art" magazine came to his crew for an exclusive interview, and they took photos intending to feature him on the magazine's cover.
It's not just an ordinary article in the magazine, but one that includes the cover.
That's quite impressive.
