"The awards at the three major film festivals aren't easy to win; you need some good PR."
This PR isn't about wining and dining, bribing judges.
It's about showing off at film festivals and to the international media, making people know your film is badass and can be analyzed from many angles.
You also need to get some veteran international filmmakers to praise it.
Of course, if you have connections in the international film circles, it would definitely be the icing on the cake, a double insurance.
For example, if you're good friends with the head of the jury, or you've sworn brotherhood with the head of the festival.
Then as soon as your film is put up, a bunch of big names will immediately support you.
They could identify lots of profound meanings you weren't even aware of.
"This is your department to handle, I'll provide you with the activity funds."
Qi Hao was very generous.
