The year 2009 ended, and 2010 arrived.
After returning from Jinmen, the time had already entered January.
This year's film market started with a bang, as James Cameron's new movie, Avatar, took the world by storm.
It premiered on January 4th in the mainland, and since its release, it's been like a "crazy money printing machine," breaking the first-week box office records of major theaters.
In its first week of release, the mainland box office reached 40.2 million US dollars, approximately 270 million RMB, making it the best first-week performance in all overseas markets for this film.
When everyone was thinking about reaching 500 million at the box office, the film was already headed towards a billion.
Industry insiders attribute its success to its revolutionary 3D technology.
Cameron's team independently developed a 3D photography system and motion capture technology, perfectly combining virtual and real, bringing an unprecedented immersive experience to the audience.