Heaven and Earth Culture is one of the top three private production companies in the country, alongside Huatai Film and Television and Huishi Entertainment.
"Never Loved You" is the project that Heaven and Earth Entertainment plans to undertake.
They were able to hire Sheng Tang because she is eager to win the Azure-Lantern Award, and their company has leverage for public relations regarding the award.
Their producer knows Wang Chuiyang, who acted as a middleman and introduced them to Sheng Tang.
Otherwise, given Sheng Tang's current status, Heaven and Earth Culture might not have been able to invite her.
Now, every film project on the market, whether it's a commercial blockbuster or an art film, regardless of whether the role is suitable, is first sent to Sheng Tang.
"With Sheng Tang, the movie will definitely succeed."
This is a superstitious saying circulating in the industry, speculated to have been hyped by Sheng Tang's own team.
