The FC Utrecht club shop had never experienced anything like it. By 9 AM on Tuesday morning, less than 48 hours after the cup final, there was a queue stretching around the block of supporters desperate to get their hands on an Amani Hamadi jersey. The shop manager, Willem de Vries, had worked at the club for fifteen years and had never seen demand like this for any player's shirt.
"We sold out of Hamadi jerseys by 10:30 AM," he told the local newspaper reporter who had come to document the phenomenon. "We had 500 shirts in stock yesterday morning - adult sizes, youth sizes, even baby jerseys. Gone. All of them. We've got orders for another 2,000 coming in hourly."
