"Mr. Li, don't get excited! You can take a look at our plan!" Someone next to Su Boya took out a plan and handed it to Li Qiang.
"According to our investigation, Qianshou's registered capital is 10 million, and it has been in operation for half a month. The information is good, but the promotion costs plus the operating costs are no more than 20 million!" Su Boya said when Li Qiang was reading the plan.
According to Su Boya's proposal, the valuation for Qianshou was 60 million, and Tiger Fund would invest 40 million, requiring 51% of Qianshou's shares.
However, she was not worried that Li Qiang would not agree, because she had already found out that Qianshou had encountered a financial crisis, and she knew everything about Qianshou.
When Li Qiang saw this plan, he suddenly felt powerless, because the price was exactly the same as the expected target of another founder. He even suspected that they had contacted each other privately!
But now Qianshou is facing a crisis and needs further funding.
He was very frustrated that he couldn't even reach the goal of 100 million, but he had no choice but to accept it as the situation was worse than his!
"Mr. Su, this price is indeed a bit low!" Li Qiang said somewhat embarrassedly.
"Then I wonder what Mr. Li's price is in his mind! Let's be direct!" Su Boya grasped Li Qiang's psychology and said forcefully.
"The price is 80 million! But I only accept 33% of the price!" Li Qiang struggled for a long time and finally spoke.
"Okay!" After hearing the price, Su Boya agreed without hesitation.
It's just an extra 20 million. This time, in order to attract more investors to the market, Tiger Fund has prepared 4 billion yuan. Unfortunately, it can't be used!
The rest is very simple. The team brought by Su Boya signed a contract with Li Qiang, but it was agreed that the old stock fund had limited rights to continue to add funds!
Both parties signed the contract and both the host and the guest were happy.
Li Qiang originally wanted to invite Su Boya and her team to have dinner together, but Su Boya refused on the grounds that she had something else to do!
After returning to his residence, Su Boya began to plan his next move. His goal now was simple: to build a group buying website to compete with YYtuan.
snort!
Ye Xuan, just wait for me!
I won't let this be for nothing!
I will make you regret it!
…
…
In one week, Su Boya signed contracts with more than ten companies and spent more than 300 million yuan. It was not that she didn't want to continue spending, but she had no more money!
Group buying companies with relatively good momentum have been snapped up by the five major investment banks.
The most ferocious one is the silver fir, which spent more than ten billion in a week. It's terrifying!
Hundreds of group buying companies began to make efforts and received financial support, so the promotion efforts immediately increased.
There are all kinds of promotional activities that never stop.
In this situation, the market fluctuated.
Problems arose with some merchants, not quality issues, but some merchants began to refuse to cooperate and wait for a higher price.
Thanks to the early publicity, the reputation of these businesses has gradually recovered and their business is relatively stable.
In addition, with so many group buying websites coming to discuss cooperation, merchants are also having a headache. Sometimes they can't figure out which group buying website's coupon the customer is using.
Therefore, some merchants have begun to remove their products from group-buying websites, and are preparing to wait until the person in charge of the website comes to the store to have a good talk!
There are too many group buying websites now, and they may collapse at any time. The boss also wants to find a reliable one.
This is something that all group buying websites encounter, and it can be a bit of a headache.
The funds had just been received and it was a good time for development. How could we be blocked here? A subsidy war began immediately!
Since we have money in hand anyway, let's take over the merchants first! The first to start the subsidy war were not these newly-started websites, but Ye Xuan's YY Group.
....
When the five major investment banks were negotiating the group buying website, Ye Xuan gathered the backbone members of the YY group and personally held a meeting for them.
Although these group-buying websites are not large in scale, they cannot withstand the large number of them, and YY group involves too many counties, so the impact was quite serious at one time.
Ye Xuan had been keeping an eye on Su Boya's whereabouts for a long time, and started his own plan when she started choosing investment targets.
Traffic is king for group buying websites, but these small group buying websites need financing and naturally need beautiful cash flow accounts.
but!
Past experience has taught Ye Xuan that traffic purchased with money has no effect at all!
Spending money on subsidies is not a long-term solution, and once the subsidies disappear, users will return to other better group buying apps.
Users who are attracted by money have very low stickiness!
This is experience! !
Therefore, Ye Xuan was not prepared to compete with others for money in this way.
He came up with two new action plans!
Plan 1: Occupy the high ground of product control!
For example, people in Jinling like to eat duck blood vermicelli soup, so Ye Xuan asked his subordinates to find the best one and then check its online sales information. If you sell 100 copies on YYtuan and a total of 200 copies on other group-buying websites, then negotiate with your boss and ask him to only sell on YYtuan.
And he promised to ensure that he would sell 300 copies or more every day, and it was guaranteed! After successfully obtaining the exclusive sales agreement, YY Group subsidized part of the cost to lower the price of vermicelli soup.
This one is the best and everyone wants to eat it, but they find out that it is only available on YYtuan and is cheaper. Then users will definitely choose YYtuan!
This is the commanding heights of control.
Plan 2: Use high-end products to bring in large amounts of traffic.
Some high-end brands, such as Starbucks Coffee and Haagen-Dazs, are definitely unwilling to participate in group buying because they have no shortage of customer traffic. Ye Xuan's plan was to send someone to negotiate, guarantee a certain sales volume, still subsidize a part of the product, and then sell it exclusively online.
This approach will actually bring in a large amount of new traffic, and the user stickiness will be better than those money-burning solutions.
In contrast, with other group purchase subsidy policies, the traffic is particularly large when subsidies are provided, but when subsidies are removed, the traffic disappears completely, which makes no sense at all.
These are Ye Xuan's experiences from his previous life, so his vision is bound to be one step ahead of others!
However, those group buying websites that have just received funding do not understand this, and they are foolishly starting a money-burning war!
Ye Xuan does not need too many money-burning plans, but he can firmly occupy the market! *