Dozens of carats of pear-shaped transparent white diamonds, square red diamonds newly unearthed from South Africa, sold at Sotheby's Auction House for tens of millions and handed over to Yabao Company to be processed into a 12-carat yellow fancy diamond ring, with international supermodel Giselle and celebrities from Hong Kong and Taiwan, Zhang Xiaoyu, making on-site appearances, offering shows featuring beautiful men and women every two hours, with attendees receiving a pair of silver studs just for showing up.
Various innovative promotional tactics ensured that this international multi-country jewelry exhibition was eagerly anticipated by the public even before it opened.
