This might be considered a distinctive feature of Huaxia people, which aligns with the principle of being modest in behavior, avoiding "showing off," especially to strangers. If the goods here are divided into four categories based on quality, with the first being the best and the fourth the worst, most of what's laid out in front are of the second category. On one hand, they don't display their premium stock; on the other, decent quality can attract customers.
Just like last time in Yun City, in the herbal medicine market, the finest goods are always kept in a secret room. Without a prestigious intermediary like Dugu Tianke, Ye Shikai could not possibly buy those goods.
Often, those first-class items are rare goods that can't be bought even with money. While making money, bosses generally sell to those introduced by intermediaries to build connections and expand their networks.