On the plane, Tatum and Mitchell were chatting and laughing at the front, while Hansen sat in the back chatting with Atkinson about the arrangements after arriving in Charlotte.
Apart from some sponsor activities, Atkinson also arranged a yacht party for him.
This is a standard United States celebrity marketing event, where you can buy yacht tickets to meet celebrities privately, and spend more money for close interactions with them.
Usually, the purpose of such events is to make money, but Hansen's case is different this time because all the profits from this event will be donated to a local charity in Charlotte to help disabled children.
Clearly, this was an event to enhance Hansen's personal image.
Hansen doesn't focus on his personal branding, but over the years Atkinson has worked to build a good image for him off the court.
This has positively contributed to Hansen's commercialization, so Hansen does not reject it.
