Yan Yan always felt that building a brand didn't solely rely on attending Fashion Weeks.
Design was Yan Yan's talent, but it wasn't exactly her dream; she would rather spend more energy on brand operations.
According to Yan Yan's original plan, if she could find a suitable designer to partner with, it wouldn't be a bad choice.
However, since the goal was to elevate "Made in China" to the world of luxury brands, the designer had to be born and bred Chinese, qualified to participate in the Four Fashion Weeks, and not have launched their own personal brand.
Yan Yan had been on the lookout for someone like that for a long time, but up until now she hadn't even heard of such a person.
None of the design directors at major luxury brands fit this bill.
This was precisely why Yan Yan had to find a way to create her own brand.
This turn of events was fine for Yan Yan, who could just focus on the design.
But Yan Ling had to take care of everything else besides the design.
