Youth has no price
The North is at your feet
These simple fourteen words shocked Wang Tao, Zhao Shanhe and others. This sentence was really too attractive.
People will spread the word subconsciously, and it will also make people more likely to have the urge to go out and play and take a look here.
high!
Indescribably high!
As expected of our Brother Jiang...he speaks frankly as soon as he opens his mouth!
Sun Yuan: "Alright! Brother Jiang! I'll make all the arrangements. Not only will I have celebrities promote this, I'll also promote it online. I guarantee that within three days, this sentence will be all over China!"
He spoke with certainty.
Today's Propaganda and Entertainment Department is no longer the small department it used to be, but a large department with the Black Dragon website and subordinate entertainment companies. It can mobilize countless forces, water armies, and celebrities. Not to mention this statement that sounds awesome, even if it is a piece of shit, he has the confidence to make it spread throughout China in a short period of time. Of course, that situation cannot last too long and it costs too much.
It's totally not worth it!
It can be said that at the level of the Propaganda and Entertainment Department, it is not a big deal to make an ordinary person a star.
The simplest way is to have him appear on two popular variety shows, then go to other variety shows to make himself familiar to the public, and then use the variety shows to exchange for resources for filming. This will allow an ordinary person to become famous within a year.
this...
It's the power of capital!
Then everyone looked at Brother Jiang, who was standing with his hands behind his back, overlooking the city that never sleeps, and they admired and worshipped him. This was their Brother Jiang, who could casually say famous quotes, and the two variety shows he created with his easy ideas had both broken ratings records.
7!
The ratings exceeded 7!
Wang Tao: "If I remember correctly: when the Running Man's ratings broke 5, someone offered 100 million for the naming rights. Now it's over 7, so the naming rights alone must cost 200 million..."
Two hundred million!
Two hundred million for naming rights???
Zhao Shanhe, Feng Lin and others were even more shocked. They knew that the cost of shooting this variety show was less than 50 million yuan. After all, the cast included some second-tier stars and people from the entertainment company.
Zhao Shanhe: "That is to say! Just the Running Man group can earn 150 million yuan by filming one season a year!"
Sun Yuan shook his head: "More than that!"
He confidently stated, "The first season of Running Man cost 50 million, and a lot of that was spent on hiring celebrities as guests. But now that the variety show has exploded in popularity and become a national phenomenon, the director told me that countless celebrities have called and offered to participate, even waiving the notice fee and paying for their own meals and hotels. Some of them are big stars, and some are even willing to donate money or sponsorship..."
No notification fee!
free?
Zhao Shanhe, Bai Lu and others were all stunned, but they soon realized why celebrities appear on variety shows?
Make money! Of course!
But also to increase visibility.
even:
Pay more attention to the latter!!!
The Running Man group has made many guests famous again, their popularity has soared, and their value has doubled. Especially those regular guests, their personalities have been directly upgraded to a higher level, and their appearance fees have increased several times, which has made countless stars envious and they stamp their feet, wishing they could replace them.
So...
It seems much more reasonable for them to not ask for money or even pay money in order to get a chance to become popular again or increase their fame.
That is:
The second season will be even cheaper to shoot!
Sun Yuan continued, "I estimate that the filming cost can be reduced to 30 million, or even a little bit more..."
Qin Jiang: "No need to cut costs! Reduce costs! Just invite more celebrity guests per episode! Don't have to be all outdated; bring in some big names too. Also, the cost of filming props can be increased! Being stingy isn't the nature of the Black Dragon Group. Remember! Running Man isn't a one-time deal. We have to make it a nationwide variety show, an evergreen. We have to shoot for at least ten seasons, or even dozens! Also! Go sign contracts with your regular guests tomorrow. Sign long-term contracts with them, with a 10% increase in price each season. The longer the better. If you don't want to sign, do it now..."
He didn't say anything else but his meaning was very clear. Since he has the initiative, he must maximize his benefits. Why should he help the star become popular again for no reason? There is no reward without effort.
Gulp!
More than ten seasons!
Even...dozens of seasons!
This is something Sun Yuan had never thought of. Among the current variety shows in China, apart from the two featured shows on Mango TV, there is basically no news of any show having more than five or six seasons. Basically, the audience's emotions are almost exhausted in one or two seasons, so there is no need to shoot them again.
Moreover, with the popularity of Running Man, there will definitely be imitation variety shows. As far as he knows, many TV stations have already launched this plan, but by then, there may be too much repetition and it may not make money.
Can it really be filmed for more than ten seasons?
grass!
What are you thinking about?
Since Brother Jiang said that we can shoot it, then we can definitely do it. Don't you even have that little bit of confidence?
Sun Yuan made up his mind secretly.
He analyzed further, "We can increase filming costs. The price of the variety show sponsorship will definitely double next year. Two hundred million is no problem! Then we can sell it to TV stations for a portion of the profit. While TV stations also charge advertising fees, the overall revenue will be tens of millions. Add in some miscellaneous merchandise, and we estimate that Running Man's total profit next year could reach nearly two hundred million."
Two hundred million!
Hearing this number, everyone gasped again.
But before they finished smoking.
Then Qin Jiang said, "Not enough!"
Not enough? Two hundred million isn't enough?
Don't they understand?
Sun Yuan didn't understand either!
Qin Jiang: "First, the naming rights must be divided. Not only will there be exclusive sponsors, but special sponsors and partners can also be inserted into the program. Remember: the price of these sponsors cannot be lowered. The minimum for exclusive sponsorship is 200 million! There is no upper limit! If no one invests, you can sell only half a season first... and sell the second half separately..."
"Second: Sign a gambling agreement with the TV station and pay according to the ratings."
"Third: Collaborate with online platforms, still using a betting model, paying based on the number of new members. Remember, this model doesn't involve long-term contracts, and it's non-exclusive! Exclusive contracts require extra money!"
"Fourth: We can prepare to shoot a variety show movie..."
"........"
Qin Jiang listed one channel after another for making money from variety shows, leaving Sun Yuan and others stunned.
Zhu Zheng couldn't help but be stunned.
no?
Is this the only way to make money from variety shows?
There are various levels of sponsors!
Sign a ratings bet with the TV station!
Sign a bet with the online platform to attract new customers!
Also filming variety shows and movies...
........
If all of these are really successful, how much money would the Running Man variety show make in a year?
Qin Jiang gave the answer: "Double the income in two years, and double it again two years later!"