The office of Zhao Qing was filled with a cheerful atmosphere.
The situation he feared the most did not appear.
Paipai is expected to invest at least 100 million in promotion and marketing in the first quarter of the new year.
Both he and Shang Qi already sensed that the short video industry is likely to enter a fast track.
Although Kuai Shou has a lot of money on the books, the entire leadership team is quite laid-back, and even in the eyes of industry insiders, they're a bit... stingy!
According to Kuai Shou's usual style, they barely spend a penny on promotion.
Of course, various competitors want to seize the opportunity to overtake on curves!
"Paipai has already wasted several months."
"Time waits for no one!" Zhao Qing thought.
Currently, the whole industry's competitive situation has actually gradually become clear.
Kuai Shou dominates, with a market penetration rate much higher than the rest combined.
