Nike doesn't even dare to challenge Roger anymore.
Considering the dominance of the New York Knicks in the East, as long as the Cavaliers can win one game in the series, Nike would find a way to turn LBJ into the 2001 version of Allen Iverson, a lone hero revered despite losing the match.
However, you never know what surprises LBJ might bring.
The unexpected happened to Nike in the Eastern Conference semifinals.
LeBron James, the top pick from the 2003 Platinum Generation, lost in the Game 7 of the Eastern Conference semifinals to the Orlando Magic, led by Tracy McGrady, Baron Davis, and Dwight Howard, despite the overwhelming 23VS3 promotion.
This was absolutely a major upset of the century.
In the public's eyes, Tracy McGrady was just a data-driven star, an injury-prone glass man who could not sustain or achieve greatness.
Dwight Howard was still very young.
Baron Davis was at best a fringe All-Star.
