With Guangyuan and Lemon TV's brands here, we don't have to worry about selling advertisements at all. I heard from Hou Yichuan that there are already people in contact about it.
Another thing is the matter of revenue sharing. The letter of intent states a 40-60 revenue share between Lemon TV and Unlimited Entertainment.
Unlimited Entertainment takes sixty percent, and Lemon TV gets forty percent, but this includes both advertisement revenue sharing and subsequent broadcast revenue sharing.
What does that mean? It means Lemon TV will also take forty percent of the title sponsorship fees from Guangyuan Milk. This also includes subsequent embedded and inserted advertising revenues.
This way, based on a hundred million, Unlimited Entertainment would only take home sixty million, which is pre-tax. The rest would go to Lemon TV.
