As time went by, the initial wave of excitement for the audience of "Inferno" had passed.
There are also many ordinary viewers who have made in-depth interpretations of the plot of FZ.
Especially on the Internet, because of its wide dissemination, you can always see various interpretations.
Many of the over-interpretations even made director Nanaya feel like his mind was blown.
But for Inferno, that's a good thing.
As mentioned before, although the story of Fate is also a selling point, the detailed settings are also an important factor in attracting fans.
So when movie fans discuss the details of the movie, they find that they can't remember some of the content, or they didn't notice it when watching the movie before.
These people often buy tickets to go to the theater again and watch the movie again.
After all, the movie has just been released, and there are no DVDs or videotapes to refer to.
Buying tickets to the cinema is the only option for these fans.
Early on Sunday morning, Nanaya got Saturday's single-day box office data.
There is no doubt that, stimulated by the explosive word-of-mouth and the enthusiasm of moviegoers, the box office performance of "Inferno" on the second day of its official release was basically the same as the first day, ending with 66.7 million US dollars.
Compared to the growth of UBW on the second day of its release, the second-day box office of "Purgatory" seems a bit disappointing.
However, Nanaya had already anticipated this.
Fate's IP creation in recent years has undoubtedly been successful, so fans' recognition of this IP has increased.
In the second half of the movie, Fate fans' patience becomes even lower.
To put it bluntly, the audience who would have watched movies on Saturday and Sunday, this time, watched "Inferno" on Friday.
If we look at the overall box office and number of viewers for Inferno, it is clear that there has been a significant increase in all aspects compared to UBW from the previous year.
However, this does not mean that "Purgatory Fire" can sit back and relax after achieving this result.
Even if "Inferno" is a film with guaranteed quality, if it wants to continue to sell well, all kinds of publicity must not be neglected.
Although Nanaya really wanted to make Fate an IP for all ages, the plot of the movie did not allow him to do so.
Although everyone has been complaining that Disney's plots are too childish and immature, Disney's movies are undoubtedly enviable in terms of their breadth of audience.
It's really funny that Star-Lord won the dance battle, but at least "Guardians of the Galaxy" is more reassuring to parents than most movies.
The child he saw on the street yesterday did make Nanaya happy, but there are definitely not too many such open-minded parents.
Since it is impossible to have a family-friendly event for all ages, the publicity must be as targeted as possible.
To put it simply, it means accurately identifying the main audience groups and coming up with promotional strategies that can influence them.
Although anyone with a discerning eye can see that the audience who are most enthusiastic about "Inferno" are young people.
But the so-called young people are the main force of movie-watching in the entire society, so saying this is as good as saying nothing.
You know, there are many kinds of young people.
What kind of young people will like Fate the most? This requires various feedback data to help confirm.
Therefore, from before a film is released until the craze fades, the film company will not stop conducting various surveys and feedback on the moviegoers.
"Purgatory Fire" is no exception.
Because IMDB has been messed up by its own internet trolls, Washimine Entertainment's main objective evaluation of movies and viewing experience can only come from various movie box office research organizations.
The data provided by these professional survey organizations can be said to be the reports that best reflect the true situation of "Purgatory's Flames" at present.
What makes Nanaya feel relieved is that the movie's audience approval rating remains at around 90% even without the influence of the internet trolls.
As for the survey on audience segmentation, the report stated that the mainstream audience of "Inferno" gave the film a positive review because the film was very special.
The characters in this movie are handsome, the fighting scenes are cool, and the plot is also unusual.
Apparently, young people between the ages of 15 and 25 prefer stories with cinematic characteristics rather than the same old family-friendly stories.
On the other hand, according to survey feedback, most Fate fans also like to study the details of the film.
Through some trivial information and imagination, these people can even come to conclusions that the screenwriter and director have not thought of.
Moreover, this group of people accounts for a large proportion of Fate fans. In addition, they like to share and show off their discoveries, so they are often the main speakers in major film and television forums.
These people's comments made Nanaya feel as if he was seeing those Moon Fans from his previous life.
It's really a happy and nostalgic time.
At the same time, as a senior Moon Fan, Nanaya certainly knows how to stimulate the interest of these Moon Fans.
Therefore, starting from Sunday, Nanaya made a request to the head of the publicity department of Washimine Entertainment.
Let them publish some targeted interpretations of "Purgatory's Flames" on the Internet and traditional media.
"The first details and easter eggs of "Purgatory Fire" that you haven't seen";
"Director Nanaya and screenwriter Gen Urobuchi's in-depth settings for "Purgatory Flame""
"The Relationship between the Holy Grail and Christianity in "Purgatory's Flames"";
"Eastern Philosophical Perspectives in "Purgatory's Flames"";
"5 minutes to help you understand what the Type-Moon world where "Purgatory Flame" takes place is like";
…
Such articles could be frequently seen on major websites, magazines and newspapers for a time.
Although some of them were written by Washimine Public Relations and hired special ghostwriters.
However, these articles can only be said to have solved the problem, and the subsequent speculations and discussions are all spontaneous actions of fans.
Especially those imaginative articles, which were written by some fans after being guided by their own creative passion.
Although these articles are unlikely to influence potential viewers who have not yet seen "Inferno", they can effectively encourage viewers who have already watched the movie to watch it again.
As for whether these over-interpreted settings are right or wrong, even director Nanaya doesn't know.
After all, Mushroom read countless books in his previous life, and he probably couldn't remember every setting of the Type-Moon world clearly.
Especially with the addition of other creators later, the setting of the Type-Moon world became an even more confusing mess.
After all, adding personal opinions to one's own stories can be said to be Type-Moon's traditional skill.
Mushroom himself is the one who likes to participate in private transactions. If the upper beam is not straight, how can you expect the lower beam to be straight?
Anyway, regardless of whether Mushroom understands it or not, Nanaya himself certainly wouldn't dare to say that he knows all the settings of Type-Moon clearly.
And now Nanaya, the idiot, is here to build the Type-Moon world himself...
Anyway, Nanaya thinks that as long as you fans are happy, that's all that matters.
After all, some fans' interpretations were so brilliant that Nanaya even had the idea of making these unconventional settings regular.
If one were to describe the fan film interpretation of Inferno in one sentence, Nanaya feels that "propaganda everywhere" best describes the current situation.
With this momentum, "Inferno" grossed $181 million in its first weekend.
This result not only broke Nanaya's own first weekend box office record of 159 million set by FZ last year, but was even far ahead by more than 22 million US dollars!
Plus a variety of best-selling movie peripherals.
Now, even if Nanaya himself said that the story of Fate was over, Washimine would definitely not agree.
Even if Nanaya himself doesn't want to do it anymore, Washimine will find a way to let him designate a successor to continue this IP.
Just like "Naruto" ended, and "Boruto" appeared.
What's more, Nanaya himself has no intention of completing Fate.
On the same day that the first weekend box office results for "Inferno" were released, which was Monday afternoon, March 26th.
A secret meeting is being held in the conference room on the top floor of Washimine North America.
It is said to be a secret, but anyone who is willing to explore it will definitely find out.
After all, at this most important moment of movie promotion, all the main creators of the Fate project, including Nanaya Kiryu, Gen Urobuchi, and Lily Wettin, gathered at the Washimine North American headquarters building.
However, this meeting was not the promotional meeting for "Purgatory Fire" as outsiders expected.
Even outsiders rarely know that the people invited to this meeting are not just those from the Fate project.
Tohsaka Elle, Taika Waititi, Manjo Shiki, even Marvel executive Kevin Feige and well-known director Peter Jackson, who has a good relationship with Washimine, were among the invited guests for the meeting.
The topic discussed in this meeting has nothing to do with "Purgatory's Flames".
It's about Fate, no, it should be said that it is the future of the Type-Moon film and television universe.
Walking into the conference room, Nanaya nodded to Ryougi Ori, Lily and others who came over to greet him.
Then he walked to the head of the conference table and waited for all the members attending the meeting to arrive.
The last person to enter the meeting room was Ryan, who joined the meeting as Nanaya's assistant.
When Ryan sat in the seat between Nanaya and Lily, the most important meeting project of the Type-Moon Film and Television Universe officially began.
Although this meeting is very important, it is neither a preparatory meeting nor a task assignment meeting.
In Nanaya's opinion, this meeting was more like a brainstorming session, aimed at inspiring everyone's various ideas about the Type-Moon project.
"As you all know, Inferno has set a new first weekend box office record."
Nanaya looked at the people sitting there and said, "I am not saying this to show off, but to tell everyone about the commercial potential of the film and television world of the Type-Moon Universe."
"Now, everyone here has the opportunity to get a piece of this huge business pie." Nanaya said seriously, "So I hope everyone can speak out their ideas today. This is something that is related to your own interests."