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For the mobile game, John didn't pay much attention after completing the corresponding Game Design Document (GDD), because the development progress of The Elder Scrolls: Skyrim had mostly been completed. The entire framework, including the game itself, had been built, and even the beta version of the game was finished. John's main focus was still on the project, The Elder Scrolls: Skyrim.
PixelPioneers Games knows that the game is nearing completion, but players in the gaming community, including those who have eagerly awaited The Elder Scrolls: Skyrim, are unaware of the game's progress.
In particular, PixelPioneers Games recently announced that it would stop development on Around The World, refund the money spent by players, and then remake the game.
This news piqued the interest of players. Are you still creating The Elder Scrolls: Skyrim? When will it be possible to play?
Faced with the expectations of players, John and PixelPioneers Games have maintained a silent attitude. However, privately, they were already negotiating the release date of The Elder Scrolls: Skyrim.
The development progress is encouraging, including post-production and related tasks, and approximately two months should be sufficient. The main task left is to determine the game's release date, which is crucial alongside the promotion date. However, there were some complications regarding the release date.
"In August, September, and October, several AAA-level masterpieces are set to be announced both domestically and internationally. Essence's Sword of Kings and Moondustries' Fantasy, which release in August, are both action RPGs of the fantasy genre, and the overseas game Power Storm has also brought out an RPG. These are formidable competitors," Armani reported the main news to John in the meeting room.
Choosing a suitable release window for a game is very important. Even AAA-level games or established game developers do not take this lightly. Many players feel that if a game is fun, they need not worry about its sales. Even if it doesn't sell well initially, it will catch on later. Most games adhere to this belief, but there are exceptions.
Some games, regardless of their excellent quality, reflected in both media ratings and player evaluations, fail at launch due to poor timing, resulting in low sales due to competition with popular titles.
It remains true that many players are not just playing games; they are also influenced by the hype surrounding them. This group of players is a major force in the gaming market, particularly for AAA titles. This is why the sales of a game in its first month can account for 70% or more of total sales; it is during this period that the game has the highest visibility and can attract enthusiastic buyers.
"There are three options: the first is to launch early, in mid-June; the second is to release the game at the end of October; the third is to directly compete with these other titles head-on," Armani suggested to John.
Advance launch, delay, or compete directly. After considering Armani's words, John quickly dismissed the option of an early launch.
Launching in mid-June would leave them only a month and a half to finish development. While the game may be near completion, it would be too rushed for subsequent revisions, bug inspections, and content corrections. Such a short timeframe would not be sufficient.
"Let's aim for August or September. I have complete confidence in the quality of The Elder Scrolls: Skyrim. We can't release a game just to align with the schedules of others," John said thoughtfully. On the strength of its publishers, Gemtechs is one of the top three companies in the country.
Regarding the development team: Gemtechs has the leading outsourcing team and the three most capable in-house development teams, including their motion capture studio and technical teams, along with the rising stars of the game industry, Mercury Studio and Martel. With the mature templates they can reference, John feels that this lineup is at least first-class, if not world-class.
Moreover, the games launching in August and September, Sword of Kings and Fantasy, are also new IPs from Essence and Moondustries. Why shouldn't The Elder Scrolls: Skyrim join in this competitive environment?
"Once that's confirmed, I need to negotiate with Gemtechs. If we decide to postpone, we will bear all compensation for any penalties," Armani reminded John.
"No problem, let's go ahead and set it," John nodded.
"Now that that's settled, it's advisable to ramp up our marketing soon. There's a significant game exhibition in May, and we've received an invitation. Are we planning to participate?" Armani asked John.
Upon hearing this, John smiled and replied, "In terms of publicity, the trailer is already prepared. As for the exhibition, let's skip it. The outcome would be the same as before."
[ ===== ]
Time passed slowly.
In May, Gemtechs officially launched its game, Shadow Legend. Moondustries and Essence also began promoting their games: Fantasy and Sword of Kings. The developers participated in interviews discussing their game-making histories, exclusive interviews, and various trials received positive reviews in the professional gaming press.
At the same time, official accounts and websites released original artwork from the game, announcing special gameplay features and systems. They are already warming up for the upcoming launch.
PixelPioneers Games and The Elder Scrolls: Skyrim remain silent. For all the players eagerly anticipating the game, the only available information is through John's posts. However, most of the updates consist of how hard the staff is working, along with mundane news about cafeteria food. Essentially, the game is being worked on, but details remain scarce.
In the gaming industry, the project The Elder Scrolls: Skyrim continues to capture attention. Its connection with Gemtechs, combined with PixelPioneers Games being a rising star, adds to the intrigue. The development costs are significant, positioning it as a strong competitor in the market.
Both Moondustries and Essence are closely monitoring the situation, but as time passes with no news on The Elder Scrolls: Skyrim, speculation grows. Perhaps development is facing hurdles, or their progress isn't as swift as others?
It is reasonable to consider this; after all, John is handling a AAA-level project for the first time. Just as perceptions of stagnation in development rose, at 1 p.m. on a weekday, John discreetly released a message on his account.