That's indeed true!
Florentino often acts very capriciously.
One cannot judge him by common sense.
What NO sister said is totally correct.
Florentino especially likes to hype things up. Even players who originally aren't expensive are hyped up before they even meet him. He prefers to spend more money to attract the attention of the whole of Europe, and once the player joins Real Madrid, they instantly become superstars.
Is there any coach in Europe who's more likely to make headlines than Mourinho?
As for his appearance, it goes without saying, Mourinho is top-tier in the coaching circle, much more handsome than Queiroz.
His coaching skills are even stronger, he can keep Real Madrid in the limelight, fulfilling Florentino's requirements in every way, so it's not surprising that Florentino is eyeing Mourinho.
"Kevin, do you hope José returns to Chelsea?"
