Zhang Wanyi compiled the average educational background of the company's influencers and was shocked to find that even graduating from high school was considered high-level education.
Many were middle school graduates, or at best attended vocational schools.
That wasn't even the most outrageous part. The truly shocking aspect was the endless stream of social-shake influencers emerging.
Some female influencers would push the envelope further, claiming their husband was some sort of prince from who-knows-where, and used this narrative to stream and sell products.
Under the guise of rewarding fans, they were peddling "designer" bags and electronics priced under fifty dollars.
To put it plainly, anyone spending at this level is unlikely to be someone of social respectability.
Consumption is directly tied to income, after all.
Be it a "Prince of Macau" or the self-proclaimed wife of a "royal," these are all just social-shake youths.
