Gan Guoyang used his strong influence at Avia to push for the filming and airing of this advertisement.
In May of 1993, before the West Finals, the advertisement finally aired, immediately sparking widespread and heated reactions.
Criticism arose, with old forces in the Philadelphia and Washington areas launching sharp critiques, represented by Stan Hawkman of the Philadelphia Daily.
When talking about the advertisement, he said: "This ad is selfish, stupid, and even can be said to be maliciously intended. If Barkley doesn't want to be a role model because he lacks wisdom, patience, skill, and passion, then he doesn't have to be one. He can refuse endorsements for sneakers, deodorant, or any other product. He can keep his mouth shut and play ball well, and the world would be a much better place."
