No viewership means no advertising revenue, and some of the original sponsors, seeing Mu Corporation withdraw their investment, followed suit, causing trouble for Fengyun International. In the end, the deals fell apart unhappily, with some collaborations becoming unpleasant even if they didn't ask for refunds. "Dialogue with Gods" has already become notorious in advertising circles, and now it can only attract small businesses, with advertising prices pathetically low.
The first episode of "The First Scene" happened to clash with Ning Xiaofei's "The Extraordinary Trio," colliding in the most tragic way possible. Afterwards, the show was hanging on by a thread without much progress.
The planning department tried every means to boost the ratings—inviting celebrities, creating buzz, advertising—pouring money into it incessantly, but the effect was minimal, leading to a direct financial loss.
