The fashion brand known as "True Self Apparel," which Lau Tianqi had mentioned, belonged to a prestigious conglomerate along the western coast. Its products, known for embodying fashion-forwardness, competitive design, and the concept of unleashing one's true self, were highly sought after by the younger generation in their twenties and thirties. In just a few short years, it had rapidly become one of the most well-known casual fashion brands, both domestically and internationally.
Although it was still a step below the country's top-tier fashion brands, it was nonetheless impressive. With a market value in the billions, its influence was significant. Naturally, its endorsement contracts were highly coveted by stars of all sizes in the film and entertainment industries; calling them hotcakes would be no exaggeration.
