Xu Feng wasn't ignorant of the fact that the popularity of the short drama was only successful because of everyone's efforts in the production.
The short drama was addictive and had its own set of fans because of everyone's dedication to the craft. But because of a low budget and low quality in other aspects besides the script, it failed to become mainstream.
Moreover, the actors remained relatively unknown to a specific region, with not many acknowledging their work.
Think of the situation like in superhero movies.
They would never get noteworthy awards despite being blockbusters in theaters, as opposed to "sophisticated and meaningful films," which earned significantly less but got awarded.
Therefore, the three of them wanted to eradicate such a crooked mindset and take the opportunity to create a big-budget short drama for a chance. They reckoned that the vanguard Guild must have wanted such a result too.