The CCTV Spring Festival Gala is a monopoly product. Every New Year's Eve, including CCTV, fourteen channels, along with major satellite channels, broadcast the Spring Festival Gala live. Its data encompasses domestic and overseas television, internet, social media, and other multi-terminal multi-channel viewership and interaction. Every year, the audience scale exceeds hundreds of millions of people.
However, in recent years, the viewership of the Spring Festival Gala on New Year's Eve has been declining, because with the development of TV media and internet media, people are exposed to more and more fresh things daily. The variety of programs that are good to listen to, good to watch, and fun to play with is increasing, so people no longer rely solely on the Spring Festival Gala as the only platform.
