"I feel that if such an item hasn't sold well within a few years of its creation, then its cost-effectiveness upon sale wouldn't be high. Discounting it would harm the brand's high-end image. Not discounting it makes it genuinely hard to sell. So, they might as well keep it for themselves, slap a 'not for sale' tag on it, constantly take it to exhibitions, and thereby elevate the brand's status. With prestige maxed out, they don't even need to issue press releases; customers will naturally hype it up for them. Then, they make money through other series and private custom orders."
"I always thought Cartier's brand premium was too steep. A rose gold bracelet without diamonds costs tens of thousands, and with just a few dozen small diamonds, they dare to sell it for six figures. And yet, so many yuppies chase after them. Where do they all come from?"
"History, story, tone…"
