Li Yifei didn't do anything today, just stayed at home with Ning Xin'er, pulling in different materials, the two of them picking through them together, then forwarding them to the underlings in Ning Xin'er's studio. They were all savvy people from the circle, knew how to use online information for PR, and all agreed… this incident was practically a god‑sent publicity boost for Ning Xin'er and her film, and it was free. The key point was, looking at it now, it was almost a rare opportunity, especially since Summer Entertainment had taken the initiative to start it; the ones with the real headache should be the other side.
There are all kinds of PR, all kinds of promotion. Let's skip the positive stuff and just talk about crisis PR and hyping negative news—those two alone are enough for a lot of people in the circle to study and chew on.
