Gong Yeyan ignored Gongye Xun's mood and said directly, "No need to seek sponsors for 'Cloud Immortal.' Find alternative investments. Let Starlight fund 100% of the production shares."
When producing a TV drama or movie, forming a crew typically involves pulling in various commercial investments.
As the leading enterprise in China's entertainment industry, Starlight has countless film and television productions under its belt. However, fully funding 100% of the shares... that has never happened before.
Bringing in commercial investors—
First, it's possible that the scale of the project is too large for a single entity to handle.
Second, it's a means of mitigating risks.
Of course, with Starlight Entertainment backed by the Gong Group, there's never a situation where they can't afford to invest in a single production.
Throwing tens of millions or even billions into a project at once—if it becomes a hit, it's all smiles. Everyone wins. But if it flops...
