The Zhao family, having chosen to venture into coffee as a new business, quickly set their sights on Brazil, the world's leading coffee bean exporter.
Brazilian coffee, known for its excellent quality and affordable price, is most suitable for the early stages of market expansion, offering comparatively low investment and quick returns. Many coffee companies from various nations inevitably deal with Brazilian coffee plantations.
Lacking experience in coffee management, the Zhao family decided to swiftly enter the market by adopting a strategy commonly chosen by other enterprises: make a large investment to acquire a local coffee company, assume control of the local entity, assimilate the acquired experience, and then eliminate the original entity, completely remolding it into their own business.
