The people in the city heard some noise, and the noise finally spreads to the people of the city
There is merchants that knows the story.
But even if they know the story, the story they know is not the full story
After all, they are merchants that is trading in another land
The fact that they have news at all is good enough compared to the peasant that knows nothing about the matter of those high above
Merchants has always had an extensive intelligence capacity.
The reason is simply because those without information could easily die.
Opening a trade route in the ancient times was not easy.
There is the geographical obstacles.
They need to know how many mountains they need to traverse, whether they are deserts of not to determine supply, what kind of jungle they had to pass through, whether there is lake, or oceans.
Without accurate maps, one could ventured into unknown and dangerous terrains. Easy passage could be blocked by large mountains, deserts or stormy seas.