Since we've determined to attack, we can start the initial phase.
Such a vast plane can't be acted upon recklessly. If we start by antagonizing the entire world, who knows what combat power the other party might unleash? There's also no certainty about the strength of their resistance.
Although it's possible to control the other party, the losses incurred are unpredictable.
After all, their demigods have many trump cards, and years of battling other demigods have given them some unknown strategies. Even if they lack strategies, their combat experience is extensive.
Moreover, they seem to understand that occupying enough territory can lead to becoming a god; otherwise, they wouldn't fight so hard to expand.
Certainly, expanding territory also directly and noticeably enhances a demigod's strength.
Massive amounts of intelligence are continually gathered, and various battle plans are being formulated here.