Another group of people originally planned to wait and see, hoping to decide whether to buy after reading the first batch of user reviews.
In other words,
these users actually have a desire to consume, they just haven't interacted with "Yi Ge Lang Mie" yet for various reasons.
Now, with the news coming out, their desire to make a purchase has been triggered ahead of time.
This is also an internal reason why so many domestic brands can become hugely popular—only if your quality is good will people follow the trend and buy.
Take Pechoin as an example.
Back when Dior and the others were caught up in a controversy, there were actually plenty of domestic brands on the market to choose from, and Pechoin didn't do anything particularly special like Hongxing Erke did.
The reason it could stand out among other domestic brands was its past reputation—combining that reputation with the national sentiment sparked by news, that's what caused the sales boom.
