In the country, there hasn't been a truly successful fashion-themed drama.
However, many people actually know that this genre of film and television is a natural tool for making money.
How many brands want to do product placements in this type of movie or TV show?
Production companies can really rake in the money.
This drama is a co-development between VX and Chengqian, and in a certain sense, it's also a promotional drama for VX.
But apart from VX, this drama has a lot of space for product placement. When filming started, almost every brand actively approached to discuss sponsorship. Big brands were willing to lend products for filming, and small brands were willing to pay for placements. In the end, even before the drama officially sold, its costs were basically recouped.
Now that it's airing, it's not just the production company and platform that are promoting it.
The brands involved in product placement are also making every effort to promote this drama.
