"The shooting site of 'Under the Grand Dress' has received a lot of media attention, with many media outlets sending requests for interviews and filming.
Zhou Lan discussed with He Yong and Zheng Xiaowen and felt that it would be beneficial to maintain some topical heat during the filming process for the play.
Therefore, they selectively agreed to the requests of a highly reputed traditional media outlet, and held a media visit day exclusively for them.
This media outlet did not expect to get an exclusive and was incredibly surprised, especially since they had neither spent any money nor done any additional PR work.
Zhou Lan's strategy was to both expose and maintain a certain level of mystery.
What does that mean?
Agreeing to one media outlet's request and giving them the exclusive would definitely cause dissatisfaction among others, considering how much attention 'Under the Grand Dress' has received—after all, which media wouldn't want a piece of the action?
