Before shooting the commercial for "Breakthrough Fire Line," Jiang Wen already had a hunch that Ye Xian was about to blow up. Sure enough, as soon as the advanced on-demand service on the Apple APP and the game endorsement were released, Ye Xian's popularity surged unstoppably.
Jiang Wen seized the opportunity and worked with the company's PR department to plan a series of marketing campaigns.
Before long, clips of Shen Jinyou's performances were all over Weibo and television, Ye Xian's version of "Spring Courtyard Snow" became the top hit on Doule and NetEase's music charts, and even "White People Toothpaste" and ONLY LOVE perfumes sold out for a time. Not to mention Ye Xian's presence in "Honor of Kings" and "Breakthrough Fire Line," which occupied eighty percent of the gaming time of teenagers — his massive traffic and popularity propelled him to the top of the star power rankings and the most popular newcomer list.
