It is not just the Titan King Kronus that is on the move quietly as there were other godly factions that have started the integration of their faith to society. Some started secret services that would enrich each of their followers. For example, the gods of fortune would give advice and preachings to their vehement followers which would increase their gain in monetary values.
Another example would be the Gods of Medicine using their expertise in healing sickness and spreading their faith to those that they need to heal. The gods have started the cold war as one could say as they are fighting against each other for the faith of the people. The Gods of Life and Death decided to not bother what the other gods are doing as long as they do not suddenly cull all life or do anything that is taboo regarding death.
